Tag: Upholstered Sofa
Upholstered Sofa
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Office Cabinets
5- Seater Executive Office Sofa
Sale!Original price was: KSh 110,000.00.KSh 98,000.00Current price is: KSh 98,000.00.
Add to cartKEY FEATURES
- Tangible or Intangible: Features can be physical (like the size of a phone screen or the material of a chair) or conceptual (like the ease of use of a software program or the speed of a service).
- Specific and Measurable: Good features are clearly defined and, where possible, quantifiable. Instead of “good battery life,” a better feature would be “40-hour battery life.” Specificity helps customers understand exactly what they’re getting.
- Distinguishing: Features help differentiate one product or service from another. They’re what make something unique or better (in some way) than its competitors. They highlight what sets it apart.
- Benefit-Oriented (Often): While a feature is simply a characteristic, it’s often presented in terms of the benefit it provides to the user. “40-hour battery life” is a feature, but the benefit is “Stay connected all day without needing to recharge.” This connection between feature and benefit is crucial for marketing.
