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• Office Cabinets

  Black Mesh Study Chair with Armrest

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  KSh 18,500.00 Original price was: KSh 18,500.00.KSh 13,500.00Current price is: KSh 13,500.00.

  KEY FEATURES

  • Tangible or Intangible: Features can be physical (like the size of a phone screen, the material of a chair, or the processing speed of a computer) or conceptual (like the ease of use of a software program, the quality of customer service, or the speed of a delivery service).
  • Specific and Measurable: Good features are clearly defined and, where possible, quantifiable. Instead of “good battery life,” a better feature would be “40-hour battery life.” Specificity helps customers understand exactly what they’re getting and allows for comparisons.
  • Distinguishing: Features help differentiate one product or service from another. They’re what make something unique, better, or different from its competitors. They highlight what sets it apart in the marketplace.
  • Benefit-Oriented (Often): While a feature is simply a characteristic, it’s often presented in terms of the benefit it provides to the user. “40-hour battery life” is a feature, but the benefit is “Stay connected all day without needing to recharge.” This connection is key for marketing and sales.

  Examples of Features (with Benefits):

  • Product (e.g., a smartphone):
    • Feature: 6.7-inch OLED display -> Benefit: Immersive viewing experience for movies and games.
    • Feature: 128GB storage -> Benefit: Plenty of space for photos, videos, and apps.
    • Feature: Water-resistant design -> Benefit: Peace of mind when using near water.
  • Software (e.g., photo editing software):
    • Feature: AI-powered image enhancement -> Benefit: Easily improve the quality of your photos.
    • Feature: Layer-based editing -> Benefit: Greater control and flexibility in editing.
    • Feature: Cloud storage integration -> Benefit: Access your photos from anywhere.

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